Sunday, March 23, 2008

Vitamin Enhanced Waters Claim Health Benefits

But are they Worth It?
By Richard Zussman, NCC News

Syracuse, NY - We know that drinking water is supposed to keep us healthy. But companies like Vitamin Water and Gatorade are encouraging people to drink vitamin infused waters to keep them hydrated and healthy. These waters can cost consumers up to three dollars a bottle and have language on the bottles that give off the imprssion of being healthy. But some nutritionist, like Syracuse University Professor Sarah Short, say the success of bottled water sales are all about marketing. "I think they are sort of a scam. I think that they are wanting you to buy them. And something new, something different."

NEW PRODUCTS
In 2006, 140 new products were added to the $10.8 billion wholesale bottle-water market. Last year more than a quater of a million dollars was spent on vitamin enhanced waters. But who is drinking these waters? These drinks should be for those finishing a workout, says Syracuse area trainer Brian Germano "I think they are great for what they are made for. If you have it for recovery. If you have it during a workout when you need to replenish glycogen store then it's great."

But the drinks shouldn't be consumed for those just sitting on the couch Germano says. "If you are going to sit on the couch and play Playstation and drink one or two vitamin waters they're not good for you." The reason for this is the sugar content.

THE CALORIE CRUNCH
One bottle of vitamin water has 120 calories and about 35 grams of sugar. The sugar content and a lack of exercisewhen drinking enhanced waters, says dieticien Lindsey Reider, can contribute to an unhealthy lifestyle. "We have a problem with overweight and obesity in the United States. And that's because we are getting too many calories in our diet. The calories that are in mose of these beverages are the wrong kind of calories."

STRAIGHT FROM THE TAP
Syracuse residents also can go to the tap for hydration. The water that comes from Skaneateles Lake if some of the cleanest in the world. And the water that goes to the county is from Otisco Lake and Lake Ontario and makes for some of America's cleanest tap water. This water is as good to drink as anything in the bottles OCWA Director Tony Geiss says. "If you've got good water at your tap it's just as good to drink that water as buying a bottle of water."

The water at the tap is also a good deal. A Vitamin Water may cost a $1.25 but that is still 5,000 times more expensive than a glass of water from your tap.

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