Friday, March 21, 2008

Energy Drinks Losing It's Kick





















Taisha Walker, NCC News


Syracuse, NY --Energy drinks are the new it drink among 1 out of 3 teenagers, according to a recent marketing study.   Names like Monster, Redbull and Rockstar are as widely known among teenagers as Folgers is with adults.  Nottingham High School Senior Jayson Sanders says if it were not for one summer day, he would have tried an energy drink. "We were outside my old neighborhood playing ball and they came in the little Redbull car. And they were like do you want some of our Redbull, says Sanders, and everybody just ran to it and got some. After that, I've been hooked ever since." 

Energy Cocktails
Teenagers adding more boost and potential health hazards

Most college students who are older than 21 say they like the taste energy drinks when mixed with alcohol.  In fact, Michael Carta, 23, says that is the only way he can tolerate Redbull. His favorite drink...Jagerbombs.  "Honestly, probably like 10 or 15 of them" says Carta when asked how many he can drink.  When Redbull and a shot of Jagermeister liquor are mixed, it is called a Jagerbomb. 

Mental Affect on the Body
"I was dancing and partying until about 5 in the morning says, Syracuse University Student Aaron Burten, and then I went back to my hotel room to go to sleep... and the world started spinning violently." 

Two forces at odds
Burten explains his body's reaction as simply a depressant versus stimulant working together to cancel each other out.  But addiction experts say alcohol and energy drinks do not cancel each other out, in fact, they are a toxic mix. "It makes you feel like an awake drunk, says Dr. Dessa Bergen-Cico, it masks some of the sense of intoxication that you might normally otherwise have." The alcohol and energy drink mix can deliver other symptoms like alcohol poisoning, rapid heart rate, paranoia, headaches, irritability and fogginess.

Caffeine and other herbal ingredients in energy drinks like taurine, takes over the body's adrenaline, causing a rapid flow of energy followed by a crash, says Dr. Bergen-Cico.  And if your not careful, you can exceed the daily 400 milligram caffeine intake if you don't read the labels on products. "Caffeine is like a drug" says Dr. Bergen-Cico.  That is why abusing caffeine can be very dangerous, especially if it ends up in the wrong hands. 






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